No Logos for real in São Paulo

January 26, 2008 at 17:46
filed under photography

Although this dates back a bit, I recently came across this interesting story about radical action taken by the mayor of São Paulo:

Fed up with the rampant advertising smothering his city, São Paulo’s mayor, Gilberto Kassab, passed legislature last year effectively banning all outdoor advertising in Brazil’s largest metro. (With more than 11 million people, São Paulo is about five times the size of Chicago). Six months later, the removal of all the advertising is nearly complete and the city looks eerily vacant. Photographer Tony de Marco has a slideshow up on flickr documenting the decontamination of what Mayor Kassab has called São Paulo’s “visual pollution” problem. As you might expect, many advertisers are outraged.

The images are striking, have a look and try imagining what (y)our city could look like if such a ban would take place.

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  1. nic c.

    on January 29, 2008 at 22:35

    WOW!! Vive ce maire.