Thought Patterns
by Emanuel
June 22, 2007 at 15:55
filed under art+design+technology, Vancouver
Tagged art, design, Vancouver
I’m looking forward to seeing the documentary about one of the most widely used sans-serif typefaces, released in 2007 coinciding with the 50th anniversary of Helvetica’s creation.
(…) its name was later changed to Helvetica, derived from Helvetia, the Latin name for Switzerland, when Haas’ German parent companies Stempel and Linotype began marketing the font internationally in 1961.
Introduced amidst a wave of popularity of Swiss design, and fueled by advertising agencies selling this new design style to their clients, Helvetica quickly appeared in corporate logos, signage for transportation systems, fine art prints, and myriad other uses worldwide. Inclusion of the font in home computer systems such as the Apple Macintosh in 1984 only further cemented its ubiquity.
From what I can tell, this is a documentary about much more than only a typeface as it is more generally about graphic design over the past 50 years.
The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Metropolis has an interesting review of the documentary called Forever Helvetica and the Vancouver screening is set for August 9th.
Comments are closed.
Thought Patterns
on August 8, 2007 at 01:44
[...] The Helvetica documentary screening finally made its way to Vancouver, and although I’ve known about this screening for quite some while, as you’ll remember from my previous post, I still missed out on tickets for the first screening, which sold out really quickly. Luckily for me, the GDC decided to have a late show. [...]
Thought Patterns
on October 26, 2007 at 13:43
[...] Don’t forget to catch the documentary, it is well worth seeing. [...]